Our values

These values underpin all our work and describe our culture.

• Urgency
  We have an urgent mission to challenge the discrimination surrounding mental health that has persisted for too long.

• Inclusion
  Involving people and working in partnership is crucial to our success.

• Experience
  We have the shared knowledge of four major mental health organisations behind us, as well as being founded on an international evidence base of what works. We put personal experience of mental health at the heart of what we do.

• Positive attitude
  Using positive messages is vital to engage the public and change attitudes and behaviours. We don’t point the finger or blame.